DynamicsADvantage offers Advertisers, Agencies and Publishers, one single, integrated solution with a unified, familiar user interface that replaces disparate systems on different technology platforms. In many instances, DynamicsADvantage combined with Microsoft Dynamics has replaced more costly, less flexible legacy systems, such as PeopleSoft, Oracle, SAP and JD Edwards as ERP systems as well as Solbright, Admark or Ad Manager, and MSG for campaign/order management, processing and billing systems, with a less expensive, more versatile, highly extensible, and broadly scalable solution.
For customers, the benefits of an integrated Microsoft based solution include less overhead for maintenance, support, and training, fast user adoption, flexibility to satisfy industry-which all translate to higher, faster return on the investment in technology, business processes, and skills.
DynamicsADvantage offers Integrations (WebServices, Biztalk & API’s) with the following:
Ad Server/Traffic Systems:
- DoubleClick
- 24/7 Media (OAS)
- Burst Media
- Atlas
CRM Solutions:
- Microsoft CRM
- Salesforce.com
- SalesLogix
- Epicor
In addition, DynamicsADvantage offers the following features:
- Advertiser and agency relationship in A/R
- Revenue forecasting and consolidated billing
- Digital media order to billing management with integration to traffic system
- Ad billing and brand management
- Complete contract management from proposal to insertion order to charge management
- Flexible, configurable pricing via rate cards
- Comprehensive billing:
> Flexible billing schedule
> Pre billing reporting
> Ad hoc billing
> Pre-payment, ProForma invoicing - Comprehensive revenue recognition:
> Flexible revenue schedule
> Revenue forecasting
