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CRMADvantage

DynamicsADvantage for CRM is a fully integrated ad sales management system for media, broadcasting and publishing companies that offers all the benefits of Microsoft Dynamics CRM as well as capabilities to enhance the sales, marketing and customer service processes of companies in the media and entertainment industry. By leveraging the Microsoft stack, Microsoft Office, Microsoft Dynamics ERP, Exchange (Outlook) and integration tools, DynamicsADvantage for CRM provides a consolidated solution that supports a multi-level account hierarchy structure to maintain and manage advertiser/agency relationships and create opportunities and proposals which can be converted into contracts and integrated into an ERP and ad traffic system.

DynamicsADvantage for CRM contains custom capabilities with screens for the media and entertainment industry such as Ad Sales-Campaign, Ad Sales CRM-Accounts, Ad Sales CRM-line details and Ad Sales CRM (bundles) to allow media companies to effectively manage complex business relationships and sales processes specific to the media industry.

Key Features

  • Sales automation (with Outlook integration)
  • Opportunity management and forecasting
  • Advertiser/Agency relationship management
  • Split commissions calculations
  • Opportunity to proposal and order creation
  • Integration to DynamicsAdvantage and ERP

 

One Click” Quote and Proposal Creation that combines all products and can be automatically entered for printing or emailing to the prospect while generating an order in a CRM or ERP system.

crm screen

Advertiser/ Agency Management gives you a 360 degree view of all activities including campaigns and proposals.

account information

Opportunity Management enables automatic pricing calculations based on a price list. Enter multiple products that roll up into one opportunity estimate that allows you to capitalize on cross selling. Modify delivery, distribution and forecasts in real time…all integrated to your ERP and ad
traffic systems.

campaign detail

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DynamicsADvantage for CRM